IBBZ Accounting

Chartered Accountants & Tax Specialist


Useful tips for Small Business

General update by IBBZ Accounting on latest tax news, business growth and technology tips.

Why is customer service important for your business?

on in Business growth
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Importance of Customer Service

The services provided by your company to the customers before and after purchasing products or services is called customer service. Your customers can be new, potential or existing. If you want to grow your business, then customer service is the heart of your business irrespective of its size.

What is Customer Service

Customer service is more than just answering questions, phone calls, emails and attending number of customers. This includes how you interact with customers, resolve their issues and represent the company values, mission and reflect brand image of your business because good customer service generally leads to happy customers. Satisfied customers are willing to buy again from you and spread the goodness to family members, colleagues and friends. According to Hubspot 2018 research, 77% customers have shared their positive experience with others.


Application and Process:


Let’s assume you have a burger shop outside a busy office complex, and you sell 100 burgers a day for $10 each. When a customer visits your shop, you greet them respectfully with a smile and understand how they want their burger to be, let them know how long they must wait if you have few customers in the queue. You can build trust and credibility by answering any questions of customers because you know burger inside out.

Imagine Michael buys 2 burger per week, 2x$10 = $20 for next 5 years, that means $5200 in total. On the positive side, you are working on increasing this customer’s lifetime value with your business and aiming for long term revenue. However, one day Michael experiences a bad service and decides to never visit buy burgers from you in future, then your business will face a loss of $5200 instantly because you were not aiming to sell just 2 burgers a week to him. This in turn can lead to bad reputation of your business in the market. At the same time, acquiring a new customer can cost 6 times higher than keeping existing customers (Bain & company research) and success of selling an existing customer is 60-70% (Invesp).



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Saurav Wadhwa

Saurav Wadhwa is the Managing Director of IBBZ Accounting. IBBZ Accounting is one of the finest tax consulting firm based in Auckland, New Zealand. IBBZ Accounting has multiple business awards. 
Saurav Wadhwa is Masters in Taxation and Post Graduate in Law. Has dual membership with New Zealand Institute of Chartered Accountants and CPA Australia. He has a passion for Helping New Zealand Businesses. 


Awards and Recognition


As of Aug 2020 total number of 115 businesses saved from tax debt associated problems. Their written testimonials and Google Reviews provides authenticity of these numbers.

2019 IBBZ Accounting was Finalist in two categories: Excellence in Customer Service and Excellence in Business Planning. Westpac Auckland Business Awards

2018 IBBZ Accounting was Finalist in Westpac Auckland Business Awards: Strategy and Business Planning 2018.

2017 Saurav was appointed as a committee member to New Zealand Public Practice Board of CPA Australia. 

2015 Saurav won the award of Best Accountant of the Year.

2014 IBBZ Accounting won the award of Best Small Business 2014. 


News Paper Articles.

Sunday Star Times -Fairfax Media -12-08-2018

InTheBlack Aug 2018 issue - CPA Australia In Practice Publication 


Contact us on info@ibbz.co.nz  or 09 272 8050


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Guest Saturday, 28 May 2022