Why is business communication important?

Communication is the essence of business. There is a constant flow of information connecting people at different hierarchy within a company and customers. This communication can be written, oral or through gestures. On one side, a well-managed communication can lead to success of a company, a poor communication can be a disaster on the other.

Application

For instance, you have a pharmaceutical company and your company wants to launch dietary supplements. So, people need to know why the company wants to launch these supplements, what are they going to achieve with this, who all will be involved and how this be can be done? What will be targeted age, demographic region, media and budget for this launch. If people don’t know how to communicate appropriately with customers and employees, then they won’t be disciplined and won’t be aligned towards the goals. You can make your customer base even before introducing these supplements in the market just by using appropriate channel of communication like social media, newspaper, surveys or free samples. Along with that, if surveys and feedback are used in right direction, they can bring success for company.

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